There is wide agreement that data can provide insight and in somecase intent, but can data also understand you as a human, what you do to add signals to data and how new UI/ UX will pick up even more of your human actions and reactions.
Questions answered :
where UI/UX goes next
Where data goes next
How we get more value from digital interactions
Discussion of how online video content can be used by brands both large and small to increase awareness (either as part of a comms campaign, or standalone). Whether homegrown content, cost-effective third party development, or full-on production values)
Questions answered :
How should brands (regardless of size) be using online video content to drive awareness and sales
As Gamification – the use of game mechanics in non-game context – moves through the hype cycle into the enterprise, the dark side of gamification – and how it may lead to negative outcomes – become obvious. This talk focuses on some aspects of gamification gone wrong and how to overcome those pitfalls in your own organization.
Questions answered :
- Do we set up women to fail with gamified system due to the use of too much male playing style preferences?
- how can we avoid the abuse of achievements and activity records by “micro-managers”?
- how can gamified systems be balanced and made cheat resistant?
- will a gamification score make or break your career?
- ….
If you are interested in or running a business and want to find out some tips on building an all-star team (at little or no cost) check out his workshop
Questions answered :
How to create a winning team for your business
How to “recruit” staff with no money
How to find the right people for your business
An exploration of emerging technologies and their impact on consumer behaviour. We’ll present the latest trends and forecasts, aiming to build an understanding of how consumers are interacting with the newest technologies, how different sectors are being impacted and what we might expect for the future.
Questions answered :
- Which trends and drivers are shaking up the world of 2013?
- How are consumers being impacted by technological change? And how can brands keep up?
- What trends can we expect to see over the coming years?
As Facebook growth plateaus niche networks are on the rise, from Instagram to Path new companies are building communities around niche requirements.
The same is true with sports and football specifically with Fanatix, Squawka and Bantr all looking for product fit.
With the recent death of Picklive and Sofanatics the question is whether there is a market for real time sports networks.
The session will discuss what Bantr has learnt in its first year and its strategy to own the real time football market.
Questions answered :
Is there a market for real time sports engagement?
This will be a form of workshop.
First part is about showing a presentation with no visuals and then showing one with prepared visuals and discussing through the differences.
Then is exercise time where the group is paired and is given example presentations where they need to decide where what visuals would be good. They are drawing them (yes, they are, doesn’t matter the level of their abilities it’s about thinking what is needed where to best present the message).
Then it’s discussing results and trying to establish all the benefits that incorporating visuals give.
Then there’s more Q&A and more practice in 3s where two people listen to 3rd person’s talking and they try to create visuals forthe presentation (notes). Then they create them and we look at differences/similarities what has been drawn. Then we discuss importance of visualizing the important moments in the presentation.
Questions answered :
How do I make my presentation more interesting by using visuals?
How will creating visuals help me to conduct the presentation?
How will creating visuals help others to understand my message better?
WHat are the good things about incorporating visuals into presentations?
How do I know which parts of my presentation should be illustrated?
What do I do with the visuals after the presentation?
The history of casual gaming and how technology convergence has changed the gaming landscape
Questions answered :
• How has the culture of casual gaming evolved?
• What are the repercussions of tech convergence relating to indie developers?
• What does the future look like for casual gaming?
• How might IPTV affect end user media consumption?
Sustainability. It’s one of the biggest debates today about how the business world is changing. In part, thanks to the creative disruption of digital innovation, today’s business leaders are beginning to make sustainability a true driver of who they are and what they do. From Nike’s amazing zero waste designs to IBM’s ‘Smarter Planet’, some of the world’s most valuable and respected brands are using sustainability to transform their role in the world. The ones that have got this right have got a lot out of it – reputation, trust, employee pride, consumer interest and a path to long term business value.
Questions answered :
Will tech companies be the next to rise to the challenge?
What are the risks?
What are the opportunities?
What role are digital creatives and innovators best positioned to play to make a big sustainability impact?
