Discussion of how online video content can be used by brands both large and small to increase awareness (either as part of a comms campaign, or standalone). Whether homegrown content, cost-effective third party development, or full-on production values)
Questions answered :
How should brands (regardless of size) be using online video content to drive awareness and sales
Sustainability. It’s one of the biggest debates today about how the business world is changing. In part, thanks to the creative disruption of digital innovation, today’s business leaders are beginning to make sustainability a true driver of who they are and what they do. From Nike’s amazing zero waste designs to IBM’s ‘Smarter Planet’, some of the world’s most valuable and respected brands are using sustainability to transform their role in the world. The ones that have got this right have got a lot out of it – reputation, trust, employee pride, consumer interest and a path to long term business value.
Questions answered :
Will tech companies be the next to rise to the challenge?
What are the risks?
What are the opportunities?
What role are digital creatives and innovators best positioned to play to make a big sustainability impact?
An introduction to the importance of ensuring you have approprite IP protection, how to avoid the pitfalls, what it protects you against and how it will benefit your business and make you money.
Patents, trade marks, designs, copyright and more.
These are important considerations for all tracks; creative, technology, start-up and society.
Questions answered :
What IP can give you. Why, where and how much.
I talk about start ups in advertising which put the user in charge (not the brand) and put the dominant interruptive ad model on its head . People have been known to laugh at my talks. And be engaged.
Questions answered :
Why the interruptive ad model is toast
What alternatives are there?
Why are user-controlled models better
What proof is there (eg engagement metrics)
How to raise money
10 mistakes start ups make
How to predict consumer trends that are enabled by tech
Most digital companies have a huge amount of data available relating to their customers’activity. Most of the time this is used for functional ends but how can it be leveraged to understand more about your customer base? How can you make Big Data smart?
Questions answered :
How can you leverage the value of your digital data?
How can you grow your business by smart use of your data assets?
If the 00s was the era of industry exploiting Big Data, then the 10s is to be the decade in which we witness the greatest re-alignment of power between consumers and businesses in the realm of data exchange
A brand new trend from Future Foundation suggests we are fast approaching a future where consumer data no longer exists solely for the benefit of industry, but instead becomes a commodity which consumers can store, safeguard and exchange for their advantage.
Questions answered :
How can companies encourage consumers to share their data? How will consumers use this new empowerment? How will new regulation impact on the flow of Bog Data? And most importantly, how can companies capitalise on this new trend?
Hosted by Belinda Parmar author of Little Miss Geek, this session consists of a unique panel discussion and networking event for female brand owners, client-side marketing and comms people that examines the reasons why we lack digital women in senior roles within brands, and the precise steps we as a group can take to remedying this. This is not just a think tank or talking shop – this event created by Invite Inspire – the new network for women in comms and digital will create specific action steps and then get going on a mission to support women to be part of the wave of oncoming digital CMOs.
Questions answered :
This vital conversation not only looks at ways to get more women into the nascent digital sector, but also actively creates opportunities for women to connect, create career progression opportunities, get inspired by digital women at the top of their field and be part of a network that is committed to their growth on an ongoing basis.
Hyperthymesia is a neurological condition that bestows near-perfect recall on those who are afflicted with it. One of the most famous hyperthymesia cases is Jill Price, a 45 year old school administrator from California. She is able to remember everything that happened to her from 1980 onwards, everything. Huffington Post writes about this case and the condition as do others in cases from the Daily Mail the Telegraph and the BBC
Like Eidetic memory, Hyperthymesia has some really impressive quality but some unpleasant downsides – especially reliving the daily grind, embarrassing situations and other times which you would prefer to forget. There is a fascinating article Why Women Recall Emotional Events Better Than Men Do which continues the theme about some people’s ability to remember different things and the ability to recall them.
One rule (of 33 so far documented) of the living in a digital age is that the internet is written in ink and has “total recall” – once there you cannot take is back and as Zackerberg’s sister Randi found out you cannot depend on privacy settings.
Forgiven not forgotten was song by The Corrs way back but with it comes a thought about digital etiquette.
In a time when we may not be able to ignore that all the facts are there and accessible to anyone; how prepared are we to forgive as if someone has access to recall everything and everything about your life, our lives could become very untidy as we spend more time justifying our past than moving forward. Whilst the media loves to hold politicians to account for U turns (a change of opinion or direction) even if it is based on new facts, more experience, a change in environment or plan wrong, are we heading for a time of becoming more tolerant and if so how will this affect our views on privacy and indeed personal data? Further, since our chemistry and experience also affect our ability to forgive, should we focus on forgetting first?
Questions answered :
what are the new rules for living / surviving in a digital age?
Networking is often seen as a chore, an unnecessary extra or your worst nightmare. Discover why networking is important for your business and get some tips for how to make it not just effective… but also fun!
Questions answered :
What is networking?
Why should I, a startup founder, network?
Who should I network with?
How should I network?
