There is wide agreement that data can provide insight and in somecase intent, but can data also understand you as a human, what you do to add signals to data and how new UI/ UX will pick up even more of your human actions and reactions.
Questions answered :
where UI/UX goes next
Where data goes next
How we get more value from digital interactions
Discussion of how online video content can be used by brands both large and small to increase awareness (either as part of a comms campaign, or standalone). Whether homegrown content, cost-effective third party development, or full-on production values)
Questions answered :
How should brands (regardless of size) be using online video content to drive awareness and sales
An exploration of emerging technologies and their impact on consumer behaviour. We’ll present the latest trends and forecasts, aiming to build an understanding of how consumers are interacting with the newest technologies, how different sectors are being impacted and what we might expect for the future.
Questions answered :
- Which trends and drivers are shaking up the world of 2013?
- How are consumers being impacted by technological change? And how can brands keep up?
- What trends can we expect to see over the coming years?
I talk about start ups in advertising which put the user in charge (not the brand) and put the dominant interruptive ad model on its head . People have been known to laugh at my talks. And be engaged.
Questions answered :
Why the interruptive ad model is toast
What alternatives are there?
Why are user-controlled models better
What proof is there (eg engagement metrics)
How to raise money
10 mistakes start ups make
How to predict consumer trends that are enabled by tech
Based on our first thought-provoking presentation about leadership in the digital age last year, we will continue with leadership as the theme and look at how best to interface differing approaches, i.e. the demands of the corporate word with that of the demands of the new involving digital economy.
Questions answered :
To explore the corporate and digital mindset and provide solutions to build valid interfaces to collaborate better together.
We will provide tools that help deal with the human dynamics of leadership in fast growth start-ups or established digital organisations. It will be a practical, fun & enjoyable session that builds awareness and presents tools to help expedite the development of your (future) leaders in complex and demanding environments.
Questions answered :
To provide the best tools to your leaders, teams and up-coming talent to develop leadership skills.
During this innovative presentation Chris Smith will look at how to engage behaviour change from an environmental and ethical perspective using the tools of Social Media.
Focusing on some of the world’s most successful campaigns in the areas of social justice, enviromentalism and politics this workshop will demonstrate best practise as demonstrated across many media sectors including business, charities and NGO’s.
Chris will be sharing some of the invaluble tips, tricks and tools to manage campaigning gleaned from the highly successful workshop series How to Master Social Media
Chris Smith is an accomplished workshop facilitator, green film maker and most recently a Green party candidate in the general election. Graduating from Bath University with an Msc in ‘Responsibility & Business Practice’, Chris focused on consumerism, addiction and denial for his thesis.
Questions answered :
How to engage people in ‘green’ issues using digital and creative media
Sample of a workshop included – however it’s not the one i’m proposing
80% of goals are never achieved, often this is down to setting poor goals from the outset. Our presentation will help you think about goal setting in a different way and improve your chances of achieving them.
Effective Goal Setting will help you develop better and more effective goals for the year ahead.
Questions answered :
The presentation will cover:
- how we can learn from the past to set smarter goals for the future
- exploring how limiting mind sets can be turned to your advantage
- the role of behaviours and interference factors on performance
- how a clear and inspiring vision can be used to develop a robust delivery plan for your goals
Hyperthymesia is a neurological condition that bestows near-perfect recall on those who are afflicted with it. One of the most famous hyperthymesia cases is Jill Price, a 45 year old school administrator from California. She is able to remember everything that happened to her from 1980 onwards, everything. Huffington Post writes about this case and the condition as do others in cases from the Daily Mail the Telegraph and the BBC
Like Eidetic memory, Hyperthymesia has some really impressive quality but some unpleasant downsides – especially reliving the daily grind, embarrassing situations and other times which you would prefer to forget. There is a fascinating article Why Women Recall Emotional Events Better Than Men Do which continues the theme about some people’s ability to remember different things and the ability to recall them.
One rule (of 33 so far documented) of the living in a digital age is that the internet is written in ink and has “total recall” – once there you cannot take is back and as Zackerberg’s sister Randi found out you cannot depend on privacy settings.
Forgiven not forgotten was song by The Corrs way back but with it comes a thought about digital etiquette.
In a time when we may not be able to ignore that all the facts are there and accessible to anyone; how prepared are we to forgive as if someone has access to recall everything and everything about your life, our lives could become very untidy as we spend more time justifying our past than moving forward. Whilst the media loves to hold politicians to account for U turns (a change of opinion or direction) even if it is based on new facts, more experience, a change in environment or plan wrong, are we heading for a time of becoming more tolerant and if so how will this affect our views on privacy and indeed personal data? Further, since our chemistry and experience also affect our ability to forgive, should we focus on forgetting first?
Questions answered :
what are the new rules for living / surviving in a digital age?
