Level:
Novice
Format:
Talk

A crash course experience where you will learn everything valuable about reward and how you can influence change.

Questions answered :
What is reward?
What are the types of reward?
What are reward schedules?
How can I apply this in business?

Speaker Bio: James began his career in the games industry at SEGA, joining PlayGen in 2008 where he combines his passion for psychology with mastery in game design to create compelling playful experiences.
Tags:
Level:
Novice
Format:
Talk

As Gamification – the use of game mechanics in non-game context – moves through the hype cycle into the enterprise, the dark side of gamification – and how it may lead to negative outcomes – become obvious. This talk focuses on some aspects of gamification gone wrong and how to overcome those pitfalls in your own organization.

Questions answered :
- Do we set up women to fail with gamified system due to the use of too much male playing style preferences?
- how can we avoid the abuse of achievements and activity records by “micro-managers”?
- how can gamified systems be balanced and made cheat resistant?
- will a gamification score make or break your career?
- ….

Speaker Bio: "I help organizations making work more fun." MARIO HERGER is a Senior Innovation Strategist at SAP Labs in Palo Alto, California and Global Head of the Gamification Initiative at SAP. He has worked in the past as developer, development manager, architect, product manager and other roles on a series of new SAP products. He has been driving communities for more than 15 years, including innovative topics at SAP, like Visual Composer, Business Process Experts, mobile and gamification. In his
Tags:
Level:
Novice
Format:
Workshops

This will be a form of workshop.

First part is about showing a presentation with no visuals and then showing one with prepared visuals and discussing through the differences.

Then is exercise time where the group is paired and is given example presentations where they need to decide where what visuals would be good. They are drawing them (yes, they are, doesn’t matter the level of their abilities it’s about thinking what is needed where to best present the message).

Then it’s discussing results and trying to establish all the benefits that incorporating visuals give.

Then there’s more Q&A and more practice in 3s where two people listen to 3rd person’s talking and they try to create visuals forthe presentation (notes). Then they create them and we look at differences/similarities what has been drawn. Then we discuss importance of visualizing the important moments in the presentation.

Questions answered :
How do I make my presentation more interesting by using visuals?

How will creating visuals help me to conduct the presentation?

How will creating visuals help others to understand my message better?

WHat are the good things about incorporating visuals into presentations?

How do I know which parts of my presentation should be illustrated?

What do I do with the visuals after the presentation?

Speaker Bio: I have been illustrating for many years however this year I set up my company Natalka Design which provides individuals and companies with various visual prompts that help them to grow businesses. I mostly work with corporates and live sketch during conferences, meetings and talks. I also create vision and moodboards for new projects. Apart from that I produce short animated 'who we are' and 'how to' videos for companies and illustrate and design various projects (from books, to magazine
Tags:
Level:
Novice
Format:
Talk

The history of casual gaming and how technology convergence has changed the gaming landscape

Questions answered :
• How has the culture of casual gaming evolved?
• What are the repercussions of tech convergence relating to indie developers?
• What does the future look like for casual gaming?
• How might IPTV affect end user media consumption?

Speaker Bio: As a digital strategist, my opinions – not always popular or mainstream – have been sought by clients and major advertising agencies. I have been invited to be a guest speaker at many prestigious events to discuss a variety of topics; ranging from the evolution of casual gaming, tech convergence, gamification to the emergence of IPTV. Some of the more recent speaker engagements include: The Develop Conference (2009, 2010, 2012), GSummit (Gamification) in San Francisco (2012) Elmwood’s Digital P
Tags:
Level:
Novice
Format:
Talk

Sustainability. It’s one of the biggest debates today about how the business world is changing. In part, thanks to the creative disruption of digital innovation, today’s business leaders are beginning to make sustainability a true driver of who they are and what they do. From Nike’s amazing zero waste designs to IBM’s ‘Smarter Planet’, some of the world’s most valuable and respected brands are using sustainability to transform their role in the world. The ones that have got this right have got a lot out of it – reputation, trust, employee pride, consumer interest and a path to long term business value.

Questions answered :
Will tech companies be the next to rise to the challenge?

What are the risks?

What are the opportunities?

What role are digital creatives and innovators best positioned to play to make a big sustainability impact?

Speaker Bio: I create outstanding content for clients that brings clarity to complex sustainability issues and inspires change. I’m driven by the great things that start to happen when we think systematically about big challenges and potential solutions. And because a little sarcasm never hurts, I collect all my gems of greenwashing at www.ecogems.blogspot.com
Tags:
Level:
Novice
Format:
Workshops

Create video interviews and reports straight away with your smartphone or tablet. Using simple templates, this workshop will provide you with easily-acquired skills for reporting events and actions, and distributing them effectively.
The videos will be available online instantly and be part of the social media conversation during the event. With this newly learned skill, each participant will be able to go on reporting on Digital Shoreditch events.

Questions answered :
Where next for mobile journalism and reporting? This session will reboot your ideas about citizen media and will show you how to use the tools in your pocket to produce quality media instantly.

Speaker Bio: Marc Barto is producer and training director at visionOntv. He runs the Open Source group "Spring of Code" and a few other tech communities in London. In a previous life Marc has been a scriptwriter for French TV travel documentaries and won the Kieslowski scenario prize in 2002. His video training experience began in the schools of Bordeaux and continued with media analysis workshops in Paris Universities and now London. For visionOntv this year, Marc has organised media workshops for the Tra
Tags:
Level:
Novice
Format:
Talk

An introduction to the importance of ensuring you have approprite IP protection, how to avoid the pitfalls, what it protects you against and how it will benefit your business and make you money.

Patents, trade marks, designs, copyright and more.

These are important considerations for all tracks; creative, technology, start-up and society.

Questions answered :
What IP can give you. Why, where and how much.

Speaker Bio: Ed advises clients with a wide range of interests, including major consumer electronics producers, pharmaceutical developers and cosmetics retailers. Ed assists clients with all aspects of trade marks, from the initial selection of a mark and clearance searches and filing through to registration as well as enforcing those rights against third parties. This has included taking action against inappropriate internet use on behalf of my clients. I have filed complaints against abusive domain na
Tags:
Level:
Novice
Format:
Talk

As a way of developing a UX process in a global, experience agency, I used inclusive design to demonstrate the power of user research. In Oct I joined a woman who permanently uses a wheelchair on her journey to the Paris Autoshow to see what the experience of visiting a car show stand that we designed was like for her. I’ll talk about:

> The purpose of the research and how we carried it out.
> Present my findings using a video.
> Describe how we used them to motivate change in our organization and provide takeaways on how others can too.
> I’ll also talk about Inclusive design principles in the built environment and how they work with UX.

The aim of the talk is to inspire the audience into considering ways to demonstrate the power of UX to sceptical audiences. I believe that an obstacle many opponents to UX have is that they see themselves as users, and therefore discount research. By choosing a group of users whose needs are different from the stakeholders, we force them to see the benefits of UX.

Questions answered :
How can we get large organisations to take a User Centred Design approach?

Speaker Bio: UX Researcher and Innovation chap at a world leading, global digital experience company.
Tags:
Level:
Novice
Format:
Talk

At heart, I’m an optimist. I believe technology knows no bounds. This year, I’ve been privileged to work in India and Africa, assisting Amnesty International build an Android app. Amnesty is a global movement of more than 3 mil. activists who campaign to end grave abuses of human rights. They requested the company I work at, ThoughtWorks, build a mobile app that would allow activists out in the field to safely contact a guardian network during periods of emergencies. I was the experience designer on that project. Using customer journey mapping, user-test driven development & continuous design, we built an app that has now been tested in the field. I want to share the learnings behind building technology for human rights – from the collaborative design process we used in Bangalore to the user testing we conducted in Nairobi to the strategic envisioning we’ve done from London. This is a story about how to create a mobile strategy based on real user empathy & understanding. It’s a global story about how software plays a role in building a better tomorrow.

Questions answered :
What is technology’s role in human rights?
What does it mean to better humanity through software?
How do socially conscious organisations put their expertise to work by collaborating with humanitarian-driven organisations?
How can a corporate consultancy promote social justice?
What is the relationship between individuals and organizations when driving social change?
Why are networks important in driving forward a better tomorrow?

Speaker Bio: I'm an Experience Designer with ThoughtWorks, a global IT consultancy. At the heart of our work is a deeply held belief in software’s liberating capacity for society, attacking the most pressing problems of our time: social and economic inequality, energy, health care, participatory democracy and human rights abuse. In my free time, I write for Indie Shuffle, a San Francisco-based indie music discovery engine, and Holiday Matinee, a blog for creative inspiration.
Tags:
Level:
Novice
Format:
Talk

Many of us spend plenty of time thinking about how to improve our processes and companies, but most never spend much time thinking about how to improve their team. Learn what a great team looks like, how to build one, protect one, and why a highly functioning team is your best chance for success.

Questions answered :
What do I need to succeed in a startup? How to I build a great team? What does a great team look like?

Speaker Bio: John has spent the past 12 years running and growing technology startups in America and the UK. He moved to Scotland to join Administrate bringing a wealth of experience in customer service, quality technology, team building and software leadership.
Tags: