There is wide agreement that data can provide insight and in somecase intent, but can data also understand you as a human, what you do to add signals to data and how new UI/ UX will pick up even more of your human actions and reactions.
Questions answered :
where UI/UX goes next
Where data goes next
How we get more value from digital interactions
Discussion of how online video content can be used by brands both large and small to increase awareness (either as part of a comms campaign, or standalone). Whether homegrown content, cost-effective third party development, or full-on production values)
Questions answered :
How should brands (regardless of size) be using online video content to drive awareness and sales
As Gamification – the use of game mechanics in non-game context – moves through the hype cycle into the enterprise, the dark side of gamification – and how it may lead to negative outcomes – become obvious. This talk focuses on some aspects of gamification gone wrong and how to overcome those pitfalls in your own organization.
Questions answered :
- Do we set up women to fail with gamified system due to the use of too much male playing style preferences?
- how can we avoid the abuse of achievements and activity records by “micro-managers”?
- how can gamified systems be balanced and made cheat resistant?
- will a gamification score make or break your career?
- ….
If you are interested in or running a business and want to find out some tips on building an all-star team (at little or no cost) check out his workshop
Questions answered :
How to create a winning team for your business
How to “recruit” staff with no money
How to find the right people for your business
An exploration of emerging technologies and their impact on consumer behaviour. We’ll present the latest trends and forecasts, aiming to build an understanding of how consumers are interacting with the newest technologies, how different sectors are being impacted and what we might expect for the future.
Questions answered :
- Which trends and drivers are shaking up the world of 2013?
- How are consumers being impacted by technological change? And how can brands keep up?
- What trends can we expect to see over the coming years?
The history of casual gaming and how technology convergence has changed the gaming landscape
Questions answered :
• How has the culture of casual gaming evolved?
• What are the repercussions of tech convergence relating to indie developers?
• What does the future look like for casual gaming?
• How might IPTV affect end user media consumption?
Sustainability. It’s one of the biggest debates today about how the business world is changing. In part, thanks to the creative disruption of digital innovation, today’s business leaders are beginning to make sustainability a true driver of who they are and what they do. From Nike’s amazing zero waste designs to IBM’s ‘Smarter Planet’, some of the world’s most valuable and respected brands are using sustainability to transform their role in the world. The ones that have got this right have got a lot out of it – reputation, trust, employee pride, consumer interest and a path to long term business value.
Questions answered :
Will tech companies be the next to rise to the challenge?
What are the risks?
What are the opportunities?
What role are digital creatives and innovators best positioned to play to make a big sustainability impact?
An introduction to the importance of ensuring you have approprite IP protection, how to avoid the pitfalls, what it protects you against and how it will benefit your business and make you money.
Patents, trade marks, designs, copyright and more.
These are important considerations for all tracks; creative, technology, start-up and society.
Questions answered :
What IP can give you. Why, where and how much.
I talk about start ups in advertising which put the user in charge (not the brand) and put the dominant interruptive ad model on its head . People have been known to laugh at my talks. And be engaged.
Questions answered :
Why the interruptive ad model is toast
What alternatives are there?
Why are user-controlled models better
What proof is there (eg engagement metrics)
How to raise money
10 mistakes start ups make
How to predict consumer trends that are enabled by tech
