Creating great designs requires a deep understanding of users’ behaviour, abilities, preferences, goals and motivations. Ideo have told us to ‘hit the streets’ and Lean Startup advocates tell us to ‘get out of the building’. But how do we do this? And more specifically, how do we do this when our background is in design and technology?
This tutorial will present a set of practical techniques you can use to find and interview users and then give you a chance to practice them. With these techniques you can gain the insights you need to take your designs to the next level.
Questions Answered: How can I learn more about the users of my product or service?
If I can meet current or potential users, how should I spend my time with them?
How can I find existing and potential users to speak to?
How can I go beyond simple surveys and interviews?
The world around us is changing faster and faster and we will need a particular set of skills to be able to cope with and thrive within this environment: agility, resilience and the ability to walk on walls.
What skills will we need in the future? How can I adapt to a changing world? What is the future of work for Generation Y?
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