It has been said that “magic happens when you put touchscreens in the hands of children”. Technology offers amazing opportunities for children in the 21st century but what happens when parents/carers and education establishments aren’t equipped to guide and support kids with their connected experiences? An overview of technology milestones for children and young people and important safeguarding considerations for creators of child focussed content.

Questions answered :
How can a child focused product be innovative whilst staying on the right side of parents?
Online experiences that really switch younger users on/off…
What sort of tools should products with social networking features have in place to safeguard younger users?

Having interviewed 18 mobile entrepreneurs from across the globe for Mad Men of Mobile, we will look at what traits the entrepreneurs share and what advice they offered for those starting out in the industry.

Questions answered :
What does it take to be successful in mobile?

Nation1 & global top five US tech law firm Latham & Watkins have commissioned their own research study into apps and mobile and where its all going. – covering:

Why have an app
On what platform
The future of apps and handsets
API and XML
Support and hosting
But we have a mobile app
Why not just optimise our web for mobile
Retailers, its not about an e-com app
Games
Apps for operational efficiency
HTML5 vs native
IP and re-using code
Analytics and measurement
Testing and user experience
Funding for apps
Issues from Aberdeen SOW
4G what’s it all about and what does it mean
International roaming
Gift cards/M commerce
Blackberry10/Windows/iOS/Android
China

Questions answered :
Any questions around the above topics

Peter (and our team!) would love to talk about the work we do at DK, and the startup and implementation of turning a traditional publishing company onto its head to become an innovative digital content supplier and producer of some really great digital products in the past few years. We’d also love to connect to developers, share tips and showcase some of our products

Questions Answered:
What ways have you used your book content to create digital products? And how have you managed that shift? Where do you see traditional publishers heading? Is the role of the publisher becoming more like an agency? In which ways do you licence content to developers? Tell us about your APIs?

The sophisticated motion-sensors, now ubiquitous in mobile devices, give us potential access to new, uncharted sonic possibilities and add new dimensions to the way we create and interact with digital music. Hear them for yourself in a brief musical performance from the creator of the Sound Wand project and learn about how it could do for music what Inst-a-gram has done for photography…

Questions Answered:
How can mobile technology transform the landscape of digital music creation? What is the coolest thing you can do with your iPhone?

We will look at the science behind creating a great marketing campaign and how the best campaigns go viral.

We will look at a variety of campaigns that will be sorted by platform and showcase a range of campaigns across multiple budgets.

The platforms that we will typically focus on are Twitter, Facebook and YouTube but obviously the campaigns won’t be exclusive to these platforms.

Questions Answered:
What is the music industry doing to promote their music?

Is Facebook still relevant?

Is there a secret source for making content go viral?

Mobile-commerce is still a nascent technology and thus, there are many things still unclear for retailers. Do we need a mobile strategy? What are the different routes available? What fits best to our brand and target customers?
And, can we afford this?
This talk will aim to give insights into the challenges of retailers to sell successfully on mobile, with a special focus on fashion retail. I will use the learning from running more than a dozen fashion mobile websites and native apps.
Retailers already have data about their mobile users on the website, but it is not straightforward what this data means for the mobile strategy. I will aim to pinpoint the numbers/data to look at, to help retailers to determine their mobile strategy.
Also, I will talk about the different routes that are available to reach out to mobile customers, but also which ones are fitting to a particular use case.
Developers, on the other hand, have great technical solutions, but often not an in-depth understanding of the actual issues of fashion retailers. I will go into details, where we encounter problems to engage the tech community to think about solutions.

Questions Answered:
a, What are technical challenges for brands/retailers vs. for developers.
b, As a brand what numbers to look at to determine a mobile strategy.
c, What are the different mobile strategies available for a fashion brand.
d, What are real life problems that many retailers face, which can be solved by new startups.

A brief musical performance and demonstration of new musical frontiers opened up by, now ubiquitous, motion-sensor technology on mobile devices.

Questions Answered:
Does mobile tech succeed merely in lowering the bar to entry for musicians or are there additionally new, undiscovered musical territories to explore?

New ways of giving by Charity API’s. How can apps be a driving force for charity income?

Questions Answered:
Allowing the crows to raise money to charity by active hackdays and apps for good. http://www.reuters.com/video/2012/10/25/reuters-on-the-road-giving-lab-experimen?videoId=238673089

You know that having a mobile strategy is essential, but how do you find your way through the tag cloud of mobile statistics, mobile-first, responsive design, mobile apps, HTML5, 2nd-screen, cross-channel experiences and M2M? This session for digital marketers will offer a pragmatic approach to mobile, based on LBi’s experience working with clients like Virgin Atlantic, Lloyds TSB, Footlocker and E.ON.

Questions Answered:
• What stats matter in mobile?
• What platforms and technologies are most appropriate?
• How can an organisation adapt to delivering great mobile products and services?