Level:
Intermediate
Format:
Talk

Enhanced hearing and visual aids, which interpret signals outside the human perceptual range, are a development we might reasonably expect in the near future. These medical technologies could, conceivably be used as tools for human enhancement and may offer new frameworks through which to understand the more traditional ways we choose to interact with Augmented Reality (AR).

AR has formally been concerned with the enhancement of the visual senses by overlaying information rich environments and making them visible through the use of an external device. But often the interface interferes. This presentation will question how new advances in embedded medical technologies offer the possibility of a fully, technologically enhanced, human sensorium.

Cochlear implants (or ‘bionic ears’) are already used by nearly two hundred thousand people worldwide, in addition artificial retinas offer a glimpse at the technologies that could provide new opportunities for designers developing the future interfaces that allow for us to engage with augmented realities.

These technologies offer a range of possibilities for altering human phenomenological awareness to degrees that have been commonly associated with drugs (either medical or recreational). This, naturally, raises some serious moral, ethical and legal challenges.

This fast-paced presentation will summarise some of the ways in which artists have been at the forefront of the debates surrounding these technologies.

Questions Answered:
# How can designers draw inspiration from nature when developing new AR technologies?

Level:
Expert
Format:
Talk

A session on why ‘AR’ is a misnomer and what is actually exciting about the technology within the space. How image-recognition will cultivate a brand new consumer behaviour, where people habitually use their devices to spontaneously unlock the physical, static work around them.

Questions Answered:
How to cultivate a new consumer behaviour.
The content rules behind this, as a new medium.
Good & bad practice examples.

Speaker Bio: One of the Co-Founders and CMO of Blippar - the market leading mobile visual discovery platform - currently enjoying rapid international growth. Chief proponent of the new consumer verb to 'blipp'. CMO- responsible for managing the international expansion of the brand and the commercial and marketing divisions of the business. Specialises in marketing and deal-making for fast-growth businesses within technology and marketing sectors. Experienced public speaker and press interviewer - ha
Tags:
Level:
Intermediate
Format:
Talk

We will look at the science behind creating a great marketing campaign and how the best campaigns go viral.

We will look at a variety of campaigns that will be sorted by platform and showcase a range of campaigns across multiple budgets.

The platforms that we will typically focus on are Twitter, Facebook and YouTube but obviously the campaigns won’t be exclusive to these platforms.

Questions Answered:
What is the music industry doing to promote their music?

Is Facebook still relevant?

Is there a secret source for making content go viral?