Level:
Novice
Format:
Talk

A crash course experience where you will learn everything valuable about reward and how you can influence change.

Questions answered :
What is reward?
What are the types of reward?
What are reward schedules?
How can I apply this in business?

Speaker Bio: James began his career in the games industry at SEGA, joining PlayGen in 2008 where he combines his passion for psychology with mastery in game design to create compelling playful experiences.
Tags:
Level:
Expert
Format:
Talk

A look at what psychological drivers consumers have, and how we can use this to design more engaging, evocative experiences.

Questions Answered:
What do we know about what psychological motivators people have?
How can we apply this knowledge to what we design to make people connect and click more?
How might we develop this knowledge in the future?