Everyone has an online brand, whether you’re a giant company with hundreds of employees and social media accounts or just a person with a blog and a dream. I’m going to help chat about the different ways to manage this personsality you have online, get yourself noticed and not spend so much time and effort on things that just aren’t working.

Questions Answered:
How to figure out what kind of brand you or your company has and how to make yourself even more appealing to your online community?

A branding operation extends way beyond the simple execution of the visual design of the logo and the coordinated image. A proper brand strategy will require a certain set of elements to be in place, but even more in the recent years we need to understand better the social component of it. This talk will give a quick introduction to branding, focusing then on a few aspects that drive the social element of them and how you could use it in your professional environment.

Questions Answered:
1. What is a brand?
2. What are the central elements of a brand strategy moving toward social?