Creative entrepreneurs, start-ups and charities cheat themselves when they only focus on one side of a necessary duality: creativity and sustainable income. Instead each should harness the two.
The key to any creative process is a balance between structure and chaos. But how do you then make that ephemeral idea the core of a stable business?
With experience working for large arts organisations and currently supporting 60 creative start-up companies in IdeasTap’s Creative Space office, I will speak on the academic research and practical advice behind creativity theory and running a company that integrates creative chaos into a balanced business.
As a company director, am I managing creativity as best as I can?
Does my business model harness my/our creative process fully?
What supports one team member’s creativity or the entire team’s culture?
How do I review if I have the right structure and enough chaos?
What should I be evaluating if I’m good at business management?
What should I be evaluating if I’m good at creative chaos?
What “structure” options such as space, tools and personnel are available for cash-strapped creative companies?
How do I make this sustainable?
If it’s sustainable, how do I make my own/our creativity a credible, concrete brand?