This will be a form of workshop.

First part is about showing a presentation with no visuals and then showing one with prepared visuals and discussing through the differences.

Then is exercise time where the group is paired and is given example presentations where they need to decide where what visuals would be good. They are drawing them (yes, they are, doesn’t matter the level of their abilities it’s about thinking what is needed where to best present the message).

Then it’s discussing results and trying to establish all the benefits that incorporating visuals give.

Then there’s more Q&A and more practice in 3s where two people listen to 3rd person’s talking and they try to create visuals forthe presentation (notes). Then they create them and we look at differences/similarities what has been drawn. Then we discuss importance of visualizing the important moments in the presentation.

Questions answered :
How do I make my presentation more interesting by using visuals?

How will creating visuals help me to conduct the presentation?

How will creating visuals help others to understand my message better?

WHat are the good things about incorporating visuals into presentations?

How do I know which parts of my presentation should be illustrated?

What do I do with the visuals after the presentation?

London Creative and Digital Fusion is a 2 year tailored programme of interactive and in-depth fully funded support. We have a three-point plan to help you achieve all you can: inspire, fuse, and create. We do this by hosting talks and events with inspiring speakers, by providing networking and collaboration opportunities with other SMEs, and providing access to experts on emerging trends.

Questions Answered:
Are you a London-based small or medium-sized company? Would you describe your company as creative or digital? London Fusion can help eligible SMEs identify business opportunities to help attract new customers, help with planning and realising new opportunities, and help to find additional financial resources. We can also act as brokers, so you can work in collaboration with others to ensure you get the best return on your investment whilst minimizing risk. We can give you pragmatic advice and dedicated support to help you develop, appraise and implement business and project plans. We also provide vouchers for 3-6 months projects which will give you access to student resource, academic time, and university resources from a network of 19 Higher Education Institutions.

Are you a London-based small or medium-sized company? Would you describe your company as creative or digital? We like helping. We can help eligible SMEs identify business opportunities to help attract new customers, help with planning and realising new opportunities, and help to find additional financial resources. We have a three-point plan to help you achieve all you can: inspire, fuse, and create.

Questions Answered:
We host talks and events with inspiring speakers, by providing networking and collaboration opportunities with other SMEs, and providing access to experts on emerging trends. London Fusion can give you pragmatic advice and dedicated support to help you develop, appraise and implement business and project plans. We also provide vouchers for 3-6 months projects which will give you access to student resource, academic time, and university resources from a network of 19 Higher Education Institutions.

This talk will explain what apprenticeships are and how they can benefit start up business.

Questions Answered:
How successful are apprenticeships?
Can I afford an apprentice?
How can they benefit my business?
How the process of hiring an apprentice works?

Transport for London is embarking on a huge online upgrade programme. Come and see how it is wrestling with defining its place in the digital and mobile landscape, with some major new launches in 2013.

Questions Answered:
The role of digital for a transport network – How does an integrated transport network for a major capital city use digital media to engage with the public, keep the network moving and deliver value for money? What are the challenges, the boundaries and what does (we hope) success look like?

Providing interesting and relevant content to your consumers/customers is fast becoming a creative an effective way of building brand loyalty and engagement. The purpose of this session is to explore creative ways that your brand can leverage great content to win fans and customers (and even potentially harness some ‘Viral’ magic).

Questions Answered:
- Why is content becoming so important to brands?
- Which brands do this well?
- How can I measure my ROI?
- What is a Viral Video? Myths explained…
- How can I improve my digital content strategy?

I would present few practical techniques that would let people learn how to use simple visuals and mindmapping techniques in their business in whatever way they need it: for a pitch, presentation, client meeting, brainstorming and more. You will come out if this session with new skills and you DONT have to know how to draw great in order to do this workshop! You will come out of itwith great new ideas for your business and make it stand out in the crowd!

Questions Answered:
- how to use simple shapes in order to grow your business, make it more fun and engaging?
- how to learn mindmapping which will help to easily brainstorm your ideas and get your team involved and creative?
- what styles are there of mindmapping?
- where to use them and in what way?
- how to make communication in your business less boring and more interesting?

Another rejection?
Someone else turn you down because they ‘don’t get it’?
Frustrated because all of the potential doors of opportunity seem to be closing?

Fuck ‘em!

In this session host Wade McElwain will teach you how to:
1. Refocus your energy on seeing your project from a different angle.
2. Identify what in your project is essential, and a waste of time.
3. How to take a moment to look at your idea from how opportunity sees it.
4. How to take the negative feedback and criticism and put it into a ball.
5. How to be happy telling people to ‘Fuck ‘em’.

Treat ‘em mean, keep ‘em keen.

Questions Answered:
1. What is my core idea?
2. What do others see in my idea?
3. What am I not communicating in my idea?
4. How do I rip it down to build it again?
5. How do I thicken my skin?
6. How do I learn to say…”Fuck ‘em”?

In January 2012 the Borough of Hackney and the City of Austin, Texas signed a Friendship Agreement to advance cultural and economic development opportunities between our vibrant communities in tech, creative, entrepreneurship, music, the arts and more. Over the past year, a number of initial exchanges have taken place. Among them, Tech City continues to increase its presence in the South-By-Southwest Conference every March. Austin will be doing the same with participation in Digital Shoreditch. What further opportunities exist year-round for collaboration between our cities? From joint technical ventures…to musical/theatrical showcases…to art installations…to formal internships…we’ll cover as much as 25 minutes will permit! This talk will explore the possibilities by a veteran of the tech and creative industries on both sides of the pond and who has an immense passion for the creative energies and fertile soil of innovation in both places.

Questions Answered:
Does Texas love Britain and vice versa?
What are the similarities and differences between Austin and East London?
What are specific opportunities for technical, cultural and creative collaboration between our two Friendship Cities?
Is it really possible for me (meaning: YOU!) to dip my entrepreneurial toe into the wilds of Texas and maybe find a welcome audience?

The sheer effort (and cost) of manually creating content across multiple digital devices is diluting the integrity and quality of the creative idea. It’s no longer enough to simply repurpose content for each device and use responsive design principles to make it look good. So can metadata free creatives from spending time repurposing assets and allow us to develop better multi-device ideas?

Questions Answered:
How can creatives use metadata to develop better digital ideas across multiple devices?