Based on our first thought-provoking presentation about leadership in the digital age last year, we will continue with leadership as the theme and look at how best to interface differing approaches, i.e. the demands of the corporate word with that of the demands of the new involving digital economy.
Questions answered :
To explore the corporate and digital mindset and provide solutions to build valid interfaces to collaborate better together.
Cultural organisations are now in an environment of new communities of partners, collaborators, artists, participants, consumers and audiences. All are necessary to transform the way organisations produce, interact, create, curate, engage with and transform cultural experiences. In doing so they reinforce their long-term sustainability of cultural organisations by contextualising this with new revenue models and new relationships.
This session discusses conclusions from the Hello Culture conference on leading edge thinking in Transforming Cultural Heritage, Transforming Cultural Business Models and Transforming Audience Participation & Engagement
Questions answered :
How can I change my business and revenue models using digital?
How can I transform audience participation and engagement?
What are the barriers to cultural/digital collaboration?
Show me examples of collaborations that have worked.
What does it mean to be connected in a digital era? This session aims to run in a pecha-kucha style covering brands connecting with individuals vs. individuals connecting with individuals. What’s the optimised solution?
Questions Answered:
Why does digital branding work successfully for some through social, PPC, Display and not for others?
London Creative and Digital Fusion is a 2 year tailored programme of interactive and in-depth fully funded support. We have a three-point plan to help you achieve all you can: inspire, fuse, and create. We do this by hosting talks and events with inspiring speakers, by providing networking and collaboration opportunities with other SMEs, and providing access to experts on emerging trends.
Questions Answered:
Are you a London-based small or medium-sized company? Would you describe your company as creative or digital? London Fusion can help eligible SMEs identify business opportunities to help attract new customers, help with planning and realising new opportunities, and help to find additional financial resources. We can also act as brokers, so you can work in collaboration with others to ensure you get the best return on your investment whilst minimizing risk. We can give you pragmatic advice and dedicated support to help you develop, appraise and implement business and project plans. We also provide vouchers for 3-6 months projects which will give you access to student resource, academic time, and university resources from a network of 19 Higher Education Institutions.
Are you a London-based small or medium-sized company? Would you describe your company as creative or digital? We like helping. We can help eligible SMEs identify business opportunities to help attract new customers, help with planning and realising new opportunities, and help to find additional financial resources. We have a three-point plan to help you achieve all you can: inspire, fuse, and create.
Questions Answered:
We host talks and events with inspiring speakers, by providing networking and collaboration opportunities with other SMEs, and providing access to experts on emerging trends. London Fusion can give you pragmatic advice and dedicated support to help you develop, appraise and implement business and project plans. We also provide vouchers for 3-6 months projects which will give you access to student resource, academic time, and university resources from a network of 19 Higher Education Institutions.
Providing interesting and relevant content to your consumers/customers is fast becoming a creative an effective way of building brand loyalty and engagement. The purpose of this session is to explore creative ways that your brand can leverage great content to win fans and customers (and even potentially harness some ‘Viral’ magic).
Questions Answered:
- Why is content becoming so important to brands?
- Which brands do this well?
- How can I measure my ROI?
- What is a Viral Video? Myths explained…
- How can I improve my digital content strategy?
A look at what psychological drivers consumers have, and how we can use this to design more engaging, evocative experiences.
Questions Answered:
What do we know about what psychological motivators people have?
How can we apply this knowledge to what we design to make people connect and click more?
How might we develop this knowledge in the future?
An ichthyological exploration of the anatomy of digital advertising campaigns. Contains one reference to Stephen Fry, and some old pictures.
Questions Answered:
Why are digital campaigns so ineffective?
How can you make them better?
What is the future of interactive communications?
What will Ben wear this year?
Buenos Aires is a melting-pot of nationalities, culture and
creativity. Along with it’s Brazilian neighbours, Argentina is producing a
huge amount of excellent creative work and the digital sphere is no
exception. Dani from Argentinian digital agency Newcycle will give a
run-down of what’s hot and what’s not at the moment in the region. Talking
through case studies and some emerging trends.
Questions Answered:
- What’s the best work coming out of South America right now
- How is it different to the UK
- The cultural and societal influences that impact the ideas
- Why it’s not all manana manana in BsAs right now
How traditional, urban and guerrilla art has become an effective communications tool in a tech driven world.
Questions Answered:
How can/do old/traditional mediums survive in the modern age? What is the future of guerrilla art? Is there life after Banksy? Can traditional mediums still win over audiences new media cannot reach?
