Social Media for Creatives: Standing out from the crowd

Are you an artist? Do you keep your work hidden for others to see? Or do you want to think creatively on how to showcase or sell your work to the world? This workshop is here to help you do just that. and the good news is – your creativity gives you unfair advantage in online marketing. When you start putting your own art in the way you present yourself online, and connect with like-minded people online, you will turn your marketing into your passion.

If you want to find out more about how to stand out from the crowd, join us on 7th March from 10 to 12 in the morning at the Google Campus in London. Our expert speaker will share with you how to promote yourself online as an artist and create your online personal brand. He will show you how to make your own online portfolio using social media tools like Tumblr and Pintrest, how to set up your own blog to share your passion with others, how to connect with like-minded people on social networks like Facebook and Twitter and how to create a global fanbase of your work. You will learn how to turn your creativity into an advantage, and establish an online presence that acts as a magnet for fans, customers and professional opportunities.

So if you are a designer or a creative, employed or freelance, or anybody else who want to showcase your portfolio of work online, this is your chance to stand out. Click on this link to register and pay your registration fee so we will keep your seat for you. See you on 23 November.

Who should attend:

This workshop is suitable for designers, creatives, freelance designers and creatives, digital designers, artists and anybody else who want to showcase their portfolio of work online.

Questions Answered:
How should you use social media if you work in the creative industries

We will look at the science behind creating a great marketing campaign and how the best campaigns go viral.

We will look at a variety of campaigns that will be sorted by platform and showcase a range of campaigns across multiple budgets.

The platforms that we will typically focus on are Twitter, Facebook and YouTube but obviously the campaigns won’t be exclusive to these platforms.

Questions Answered:
What is the music industry doing to promote their music?

Is Facebook still relevant?

Is there a secret source for making content go viral?

Graph Search is a tremendous leap in Facebook’s search offering. Explore some of the likely impacts for digital marketers, from optimizing pages to [highly likely] paid promotion. Of course, with every major change to the Facebook platform, we must consider privacy ramifications and user acceptance. This talk will explore what we know now and [always dangerous] best guesses for what the future will bring.

Questions Answered:
What graph search will mean for the future of Facebook

Look Up More is a ‘Plug in and Play’ photo based sharing application, that allows a brand and it’s website to have it’s own – personalised social network.

Many brands are engaged with social media and ‘outsource’ their activity to Facebook, Twitter and Instagram, amongst others.

The benefits of this are that it is low cost and a relatively easy way to engage socially with a customer base.

There are significant downsides however -

1) There is little real interaction – on Facebook for example, customers can comment on a post or ‘like’ , but there is no real opportunity for discussion with the brand or between users.

2) All activity happens away from the brand site – all the possible benefit of website traffic and direct interaction is lost.

3) All the data about your customers is owned by the social networks . There is increasing concern about how this data is being used

Look Up More provides a cost effective, simple and scalable white label application or widget that sits on a website and links seamlessly with all major social networks.

Creation of fresh user generated content will encourage users to visit your website more frequently and stay for longer ; as well as boosting performance in search rankings.

Additional revenues for your organisation can also be accrued inviting other business partners to take part on YOUR social network.

Questions Answered:
1) Is a ‘plug in a play’ social network – personalised to your business, but connecting to all the major social networks.
2) A platform where people can easily share a passion for their environments and favourite brands
3) Creates fresh user generated content, encourages user interaction and drives website traffic.

MONDAYSEPTEMBER24
Berlin
Official Event
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English
Beginner
Workshop
#SMWBerlin
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Science & Technology
5:00PM8:00PM
Hidden gems: mining the Open Graph Closed
Hosted by: Gruvi
The Open Graph is a great example of collaboration between different applications. It’s no longer just about what your likes are on Facebook, but about the user’s global activity on all apps and the greater meaning one can infer from that.

There is one big issue with the Open Graph, though. As we have seen time and time again, people who are not dedicating all their online work on Facebook often use the word without properly understanding what it means and what the Open Graph can do for them. We bring them up to speed.

Questions Answered:
What exactly is the Open Graph and how do you make use of it?

How do I get started fetching and working with Open Graph Data?

Privacy is a big issue related to Facebook. How do you make your apps less scary? What is proper social design?

Humans like to share. IJAD Dance Company have developed a wide range of methods which challenge traditional notions of how to create and express art. In-Finite, the latest project, 2 years in development is being broadcast around the world. Audiences are being asked to turn their mobiles on and tweet, instagram and share what they are seeing and entering a discussion with audiences creating a global conversation. The opportunities for cross cultural sharing and understanding are unfathomable. IT allows artists to make art which reflects the world more closely and allows anyone to respond and be heard. It allows people who have no access to the arts not only to see world class performance, but to participate and engage. The social benefits are astounding and the possibiltiies for artists are endless. Gone are the days when you had to ‘appreciate’ art – now you can be a part of the collaboration. This talk will focus on the two year journey into opening the arts up to the world using social media and broadcast technology.

Questions Answered:
How new technologies are changing art.
How we can make art more meaningful.
The public as artists – how we can achieve better cross cultural collaboration using social media?
How social media can be used as a creative tool within the arts.

What’s the value of a Facebook fan? I hope to persuade you that this is the wrong question to ask for most brands.

Questions Answered:
How to use Facebook for fun and profit.