“If you have a dream that no one follows, it’s an empty dream”. Sputniko!
A lot of observers fear a risk of “filter bubble”. A world of apps which would diminish the web value. The dominance of few content-makers; and the reinsurance of conservative opinions. If this theory is interesting, we observe that most of the valuable ideas rise from non-institutionalized spheres: the success of some Kickstarter phenomenons demonstrate the strength of niche communities; Queen Jubilee proved the interest to explore entertainment and leverage “subcultures”. Last but not least, nail art communities, mocked by major cosmetics brands few years ago is now essential.
We’ll try to analyze where the value of ideas lie in Social Media, using case studies, mapping (eCairn) and concepts (liquid modernity, reputational democracy…)

Questions Answered:
- shall we avoid Social Media influencers to spread brand messages?
- who are the new digital influencers?
- how to shape tangible ties with niche communities?
- what’s a socially designed digital landscape?

The immediate impact of technology is often overestimated, while the long term social and cultural impacts are often underestimated. As software continues to mediate every aspect of our everyday lives, online marketing has seemingly become more complex.

In our mentoring of young people and startups at organizations such as Google Campus, Livity, the Prince’s Trust, Oxford University, Apps for Good, the Prototype Fund and Mozilla Festival we have found that socially and culturally empowering people to learn by doing is as important as the technologies themselves. This workshop will share with you some of our techniques and so empower you to come up with more human-centered marketing ideas.

Questions Answered:
- How can we generate marketing ideas that are networked by design?
- What are new revenue models that are becoming important through technology?
- How can you filter your thinking through user perspectives?
- Why all of this thinking is important to create human-centred marketing ideas.

Another rejection?
Someone else turn you down because they ‘don’t get it’?
Frustrated because all of the potential doors of opportunity seem to be closing?

Fuck ‘em!

In this session host Wade McElwain will teach you how to:
1. Refocus your energy on seeing your project from a different angle.
2. Identify what in your project is essential, and a waste of time.
3. How to take a moment to look at your idea from how opportunity sees it.
4. How to take the negative feedback and criticism and put it into a ball.
5. How to be happy telling people to ‘Fuck ‘em’.

Treat ‘em mean, keep ‘em keen.

Questions Answered:
1. What is my core idea?
2. What do others see in my idea?
3. What am I not communicating in my idea?
4. How do I rip it down to build it again?
5. How do I thicken my skin?
6. How do I learn to say…”Fuck ‘em”?