A talk about How Ogilvy Labs are using Innovation and Creative Technology to Proactively educate, inspire and hand hold an agency and its clients to the possibilities using new Technologies!

Questions answered :
How Can Creative Technology offer a fresh perspective to traditional Advertising

Having interviewed 18 mobile entrepreneurs from across the globe for Mad Men of Mobile, we will look at what traits the entrepreneurs share and what advice they offered for those starting out in the industry.

Questions answered :
What does it take to be successful in mobile?

Some people might be able to come up with brilliant innovations without studying their customers, but I haven’t met any of them yet.

This talk is about an approach to innovation that draws on many people’s ideas and experiences, but in a way that avoids groupthink or the dreaded boardroom brainstorm.

Using nativeye as an example, we’ll look at how mobile research communities let you capture ‘in the moment’ ideas and experiences that can fuel and focus your creativity.

Questions answered :
- The role of mobile in capturing ‘in the moment’ ideas and experiences
- How to understand the context you are designing for
- How to scale your qual research
- Emotional fuel: why research helps you care

An introduction to nativeye, a mobile community research platform.

We’ll look at how to use nativeye to power your own research communities to capture ideas and insight ‘in the moment’.

Why this is useful for both long-term and quick turnaround research that helps make your business more customer-driven.

Questions answered :
- How nativeye works
- How mobile brings customer moments to life
- How you can use it (e.g. to map customer journeys, understand behaviour in context and crowdsource ideas)

How do you transform the startup from a activity over 99% fail at to one that anyone with a great idea succeeds?

Questions answered :
Problem of the “closed” startup and why the Open Startup is needed.
Problem with the current crowfunding model where 95% of projects fail and how to fix it.

How to succeed converting ideas into real internet products by using several techniques and methodologies proven by years of fine tuning.

Questions answered :
Which are the key aspects you have to take care when launching an Internet application?
What do you have to know in order to select a good provider?

How can teams kick off digital projects and get to a workable result quickly? What is the best way to involve and motivate global teams to participate? Hackathons. Hackathons need not be for “geeks” and coders only. Everyone can get involved: Creatives, Product Managers, Marketing Executives, etc. Learn how the Future Technologies team at Pearson kick off their digital innovation projects by running internal hackathons that quickly build first iterations and involve staff from all businesses around the globe. I will be sharing practical advice based on lessons learnt and showing you the end results of some of our hacks as well.

Questions answered :
What can I do to rapidly deliver a prototype for an idea?
What is a hackathon and how can I apply its principles to my digital project?
What are the lessons learnt from running internal hackathons to kick off projects?

Holition explore the nature and development of digital creativity for retail and ways to experiment commercially for success.

Questions Answered:
Development cycle of digital as a creative tool. How to push design thinking for retail benefit. Managing risk with innovation. Maintaining creative authority in an increasingly pedestrian landscape of digital content.

Startacus is an online platform seeking to inspire, encourage and motivate people to come together, connect and collaborate on creative and entrepreneurial projects.

Aimed primarily at a UK and Ireland based audience the site aims to become a definitive go-to source for the enterprising individual, offering everything from funding information through to basic roadmaps for creating a business.
The key innovation within the Startacus platform is the collaborative aspect which in essence provides a virtual workspace for creatives and entrepreneurs to work on projects and thereby facilitates enterprise development.

Questions Answered:
I am Startacus. Are You?

Most businesses are set up to stifle, compromise or eliminate creativity. Even so-called creative companies. Yet business leaders agree that creativity is more important for business than ever. We’ll look at how organisations murder and cripple ideas before they have a chance to be effective. And offer some suggestions on how to use creativity better.

Questions Answered:
- why creativity in business isn’t working
- what we can do differently to harness creativity in business