Some people might be able to come up with brilliant innovations without studying their customers, but I haven’t met any of them yet.
This talk is about an approach to innovation that draws on many people’s ideas and experiences, but in a way that avoids groupthink or the dreaded boardroom brainstorm.
Using nativeye as an example, we’ll look at how mobile research communities let you capture ‘in the moment’ ideas and experiences that can fuel and focus your creativity.
Questions answered :
- The role of mobile in capturing ‘in the moment’ ideas and experiences
- How to understand the context you are designing for
- How to scale your qual research
- Emotional fuel: why research helps you care