In this session, Micke Paqvalen will discuss the concept of smart content, educating the audience on what smart content is and why it is an increasingly important consideration for brands, advertisers, and publishers alike. Micke will discuss the ways in which smart content’s connected, personal, contextual and interactive qualities facilitate a better user experience with any content, on any device. Furthermore, Micke will discuss the problems that smart content solves, and how it can be leveraged by brands, advertisers and publishers to create targeted, smart relationship between consumers and content.

Questions Answered:
• What is ‘smart content’?
• What problems does smart content solve?
• How can smart content be leveraged by brands, publishers and advertisers?
• How does smart content benefit consumers?
• What does it meant to take regular content and make it ‘smart’?
• How can smart content augment organic editorial content?
• Why use smart content?

Are you getting enough money for your online content? Ad-based revenue models are not the only way to go. Subscriptions, pay-per-view and other kinds of paid content are taking over on the web. Even the biggest corporations are considering and implementing new kinds of monetization. The real winners can be the agile small companies who are building their entire business models on freemium or even premium offerings.

This talk highlights several case examples of how startups, bands and other fan-oriented businesses are monetizing their online content and gives you inspiration to do the same.

Questions Answered:
What monetization models work the best for the new online businesses? Will fans actually pay for quality content?