JustGoMusic.com is the new social platform for DJs. Following a silent beta,
the London-based website has now officially launched and offers a whole
suite of time-saving tools and free features to DJs to help market and promote
themselves in the ever-competitive, growing space of electronic dance music.
Questions Answered:
Showcase of the products and tools on JustGo Music…and how they can benefit you.
Join us for our discussion on entertainment startups. We’ll discuss what are the top startups in movies, music, TV, and games, including: How to acquire or license content for your site or app, involving users, and marketing and social media. Several case studies will be featured from successful startups.
Questions Answered:
- What are the entertainment startups in London
- What are the trends for entertainment startups (e.g. mobile, social, geolocation, etc)
- How can I get started if I have an entertainment startup idea?
The sophisticated motion-sensors, now ubiquitous in mobile devices, give us potential access to new, uncharted sonic possibilities and add new dimensions to the way we create and interact with digital music. Hear them for yourself in a brief musical performance from the creator of the Sound Wand project and learn about how it could do for music what Inst-a-gram has done for photography…
Questions Answered:
How can mobile technology transform the landscape of digital music creation? What is the coolest thing you can do with your iPhone? 
As marketeers shift more of their time and spend on branded content, social media and “pull” vs “push” forms of engagement, music has clearly emerged as a powerful area for brands to engage their customers. This talk will explore some of the key trends, opportunities and pitfalls in this space.
Questions Answered:
- Why is music important to brands?
- How can brands develop a strong music strategy?
- The role of digital
- A look at some successful case studies
Are you getting enough money for your online content? Ad-based revenue models are not the only way to go. Subscriptions, pay-per-view and other kinds of paid content are taking over on the web. Even the biggest corporations are considering and implementing new kinds of monetization. The real winners can be the agile small companies who are building their entire business models on freemium or even premium offerings.
This talk highlights several case examples of how startups, bands and other fan-oriented businesses are monetizing their online content and gives you inspiration to do the same.
Questions Answered:
What monetization models work the best for the new online businesses? Will fans actually pay for quality content?
We will look at the science behind creating a great marketing campaign and how the best campaigns go viral.
We will look at a variety of campaigns that will be sorted by platform and showcase a range of campaigns across multiple budgets.
The platforms that we will typically focus on are Twitter, Facebook and YouTube but obviously the campaigns won’t be exclusive to these platforms.
Questions Answered:
What is the music industry doing to promote their music?
Is Facebook still relevant?
Is there a secret source for making content go viral?
In January 2012 the Borough of Hackney and the City of Austin, Texas signed a Friendship Agreement to advance cultural and economic development opportunities between our vibrant communities in tech, creative, entrepreneurship, music, the arts and more. Over the past year, a number of initial exchanges have taken place. Among them, Tech City continues to increase its presence in the South-By-Southwest Conference every March. Austin will be doing the same with participation in Digital Shoreditch. What further opportunities exist year-round for collaboration between our cities? From joint technical ventures…to musical/theatrical showcases…to art installations…to formal internships…we’ll cover as much as 25 minutes will permit! This talk will explore the possibilities by a veteran of the tech and creative industries on both sides of the pond and who has an immense passion for the creative energies and fertile soil of innovation in both places.
Questions Answered:
Does Texas love Britain and vice versa?
What are the similarities and differences between Austin and East London?
What are specific opportunities for technical, cultural and creative collaboration between our two Friendship Cities?
Is it really possible for me (meaning: YOU!) to dip my entrepreneurial toe into the wilds of Texas and maybe find a welcome audience?
A brief musical performance and demonstration of new musical frontiers opened up by, now ubiquitous, motion-sensor technology on mobile devices.
Questions Answered:
Does mobile tech succeed merely in lowering the bar to entry for musicians or are there additionally new, undiscovered musical territories to explore?
With every stride we take toward ‘the future’ of the music industry, we take one step away from long-ingrained, traditional notions – so what are the repercussions of this ever-widening gap?
Would you agree that there is no mass-market commercial future for physical media? We believe it has a dedicated niche and collectors market for die-hard vinyl enthusiasts / uber fans, this will always be the case.
In light of the traditional view that digital devalues music for its intangible and lossy disposition compared to uncompressed formats, we explore the emergence of exciting digital advances, partnerships and projects.
How has the standardisation of FLAC and ALAC as audio formats (not just for the musos/uber-fans/die hard vinyl enthusiasts) changed the digital/physical landscape?
Looking toward the future: A physical and digital convergence
- We introduce MixPixie (http://www.mixpixie.com/) who work from a hybrid digital/physical model, running off of the 7digital music catalogue to discuss their successes, as well as challenges they face.
- We discuss predictions for off-the-shelf music: download codes and links to artwork, live performances and augmented media experiences as standard with all physical purchases.
Questions Answered:
-Is there still a place for physical media in a digitally-driven world?
-Where and how does digital add value to music?
-The digital / physical convergence – is this a way to move forward?
-How do we see this convergence materialise?
