“From nowhere to major player” ABI Research.
Navfree in 2010 looked at the navigation industry with a fresh view, and attempted to eliminate the one major cost that still exists today: maps. This lead to a partnership with Open Street Maps, which enables Navmii to offer high quality navigation for free, based on banner ad revenues and in-app purchases. Today, Navfree has 12.1 million users and is growing faster than TomTom and Garmin combined on mobile with over 650,000 new users a month. Navfree is now pushing to disrupt new industries such as insurance and in-car navigation.
Questions answered :
Is Open Street Maps good enough globally to support high quality navigation?
In emerging countries, local partners are they good enough?
Is Google navigation a deterrent?
The current model is based on standard banner ads, where is future revenue heading?
What are the new opportunities for Navfree? Navigation is a platform on which many new opportunities can be built.