Level:
Novice
Format:
Showcase

Look Up More is a ‘Plug in and Play’ photo based sharing application, that allows a brand and it’s website to have it’s own – personalised social network.

Many brands are engaged with social media and ‘outsource’ their activity to Facebook, Twitter and Instagram, amongst others.

The benefits of this are that it is low cost and a relatively easy way to engage socially with a customer base.

There are significant downsides however -

1) There is little real interaction – on Facebook for example, customers can comment on a post or ‘like’ , but there is no real opportunity for discussion with the brand or between users.

2) All activity happens away from the brand site – all the possible benefit of website traffic and direct interaction is lost.

3) All the data about your customers is owned by the social networks . There is increasing concern about how this data is being used

Look Up More provides a cost effective, simple and scalable white label application or widget that sits on a website and links seamlessly with all major social networks.

Creation of fresh user generated content will encourage users to visit your website more frequently and stay for longer ; as well as boosting performance in search rankings.

Additional revenues for your organisation can also be accrued inviting other business partners to take part on YOUR social network.

Questions Answered:
1) Is a ‘plug in a play’ social network – personalised to your business, but connecting to all the major social networks.
2) A platform where people can easily share a passion for their environments and favourite brands
3) Creates fresh user generated content, encourages user interaction and drives website traffic.

Level:
Novice
Format:
Showcase

Voovio creates 3D worlds out of conventional 2D images. They develop and distribute an array of products based on their patent pending technology. Their products allow the user to navigate spaces seamlessly: Navigation Without Clicks (NWC) Technology.

In this session, Nick Tinker will describe and demonstrate how the release of Voovio’s new virtual tour creator can benefit any individual or business looking to interactively showcase their properties, venues and sites to their online customers.

Questions Answered:
What is different about Voovio’s virtual tour technology?

Who can use Voovio?

How do you use Voovio’s new virtual tour format?

How will it benefit businesses?

How will it benefit consumers?

Speaker Bio: As UK Sales Manager, Nick Tinker has been at the heart of Voovio's growth within the UK over the last 16 months. With a history in sales management for major retailers including The Disney Store and The White Company, Nick moved to London from his home city of Manchester and joined Voovio UK in 2011. Since then, Nick has overseen the creation of over 3,000 virtual tours for restaurants, shops, salons and venues throughout London using Voovio's innovative new virtual tour format.
Tags:
Level:
Intermediate
Format:
Showcase

photofoundation is a tech start up which crowdsources donations of inspiring imagery to do good at scale. Our aim is to leverage the power of imagery, digital technology and social media to mobilise the next generation of charity supporters and drive fun, exciting ways of giving.

Questions Answered:
-what is photofoundation?
-how you can get involved
-how you can do more with all those images sitting on your hard drive

Level:
Intermediate
Format:
Talk

The way we take and share images is changing, almost daily. This talk explores the latest trends in digital imagery and what they mean for us in both our personal and professional lives. Javier will outline his predictions for how our image taking, storing and sharing habits will be affected by the rise of mobile photography and emerging technologies such as wireless cameras. He will also discuss the opportunities for start ups in this fast moving, dynamic space and the technological challenges this poses for image based platforms. He will draw on his own experience of setting up an image based social venture and share his thoughts on how to harness the ever increasing proliferation of imagery to do social good as well as business.

Questions Answered:
What implications does the changing digital image landscape have for how we take, share and store photos?
What are the latest trends in this area that you should know about?
What opportunities do they offer?
What challenges do they pose?