There is wide agreement that data can provide insight and in somecase intent, but can data also understand you as a human, what you do to add signals to data and how new UI/ UX will pick up even more of your human actions and reactions.

Questions answered :
where UI/UX goes next
Where data goes next
How we get more value from digital interactions

Some people might be able to come up with brilliant innovations without studying their customers, but I haven’t met any of them yet.

This talk is about an approach to innovation that draws on many people’s ideas and experiences, but in a way that avoids groupthink or the dreaded boardroom brainstorm.

Using nativeye as an example, we’ll look at how mobile research communities let you capture ‘in the moment’ ideas and experiences that can fuel and focus your creativity.

Questions answered :
- The role of mobile in capturing ‘in the moment’ ideas and experiences
- How to understand the context you are designing for
- How to scale your qual research
- Emotional fuel: why research helps you care

An introduction to nativeye, a mobile community research platform.

We’ll look at how to use nativeye to power your own research communities to capture ideas and insight ‘in the moment’.

Why this is useful for both long-term and quick turnaround research that helps make your business more customer-driven.

Questions answered :
- How nativeye works
- How mobile brings customer moments to life
- How you can use it (e.g. to map customer journeys, understand behaviour in context and crowdsource ideas)

Creating great designs requires a deep understanding of users’ behaviour, abilities, preferences, goals and motivations. Ideo have told us to ‘hit the streets’ and Lean Startup advocates tell us to ‘get out of the building’. But how do we do this? And more specifically, how do we do this when our background is in design and technology?

This tutorial will present a set of practical techniques you can use to find and interview users and then give you a chance to practice them. With these techniques you can gain the insights you need to take your designs to the next level.

Questions Answered:
How can I learn more about the users of my product or service?
If I can meet current or potential users, how should I spend my time with them?
How can I find existing and potential users to speak to?
How can I go beyond simple surveys and interviews?

How does content spread online? Is it possible to identify patterns and correlations between the type of content and the way it travels the web?

We looked at how 10 viral videos spread on social media, how did they get from 0 to millions of views and what do they have in common.

Questions Answered:
How does content spread online?

What can we learn from this about social media and human behaviour?

What can we learn from this about social media marketing? Is influencer theory really useful?