Millions of pounds are invested into innovation and emerging technology every year.

Start-ups are creating cutting edge applications and brand new tech platforms – but need strong case studies to prove their concepts work. All the while, big corporations and cash strapped charities alike; struggle to come up with  effective ideas for their latest digital campaigns.

With a particular focus on content creation and presentation, this session will give case study context and practical examples for how organisations – large or small – can leverage emerging technology and VC investment to launch amazing, never been seen before campaigns.

Questions answered :
All social media campaigns look the same, how can I think differently?

We don’t have the resource or the money to invest in creative production – but we have a great idea, how do we get it out there?

How do I build links with the tech sector?

Over the past 18 months the leading Social Media Management Systems have become increasingly integrated with other marketing software, making Social ROI truly measurable for the first time. The benefits of a social media presence range from paid advertising to consideration to conversion to customer service. Many brands are even harvesting user data for their CRM systems and recruiting new staff on social channels! This workshop will discuss best practices for measuring revenue and conversion data while also covering other key metrics that shouldn’t be ignored.

Questions Answered:
Best practice for measuring revenue from social as well as covering other key metrics that should not be ignored in order to get maximum return.

What’s the value of a Facebook fan? I hope to persuade you that this is the wrong question to ask for most brands.

Questions Answered:
How to use Facebook for fun and profit.