Tag Archives: SEO

An introduction to content strategy

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CreativeSpeaker Picture
Level:
Intermediate
Format:
Talk

This talk will introduce content strategy;
Essential to good user experience, content strategy defines what content exists and the way in which your audience engages with it across different platforms, including social media.

Questions answered :
What is considered content?
Who will manage the content?
What are the right processes required to manage content?

Speaker Bio: I am a strategic thinker, senior editor, trained Times journalist and content and social media strategist. I have excellent people management skills and am first-class communicator with fourteen years experience working across a plethora of brands and websites with the ability to influence leadership and drive change. Over the past five years I have specialised in Content Strategy and UX. For me this entails really getting under the skin of content and understanding audience needs. After all,
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SEO – No BS guide to getting search engine traffic

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282
StartupSpeaker Picture
Level:
Intermediate
Format:
Talk

SEO can be a confusing topic for businesses. However having a presence in the major search engines is absolutely essential for any business today.

In this talk I’m going to look at the basics of getting your site ranked in the search engines for searches relevant to your business.

We will cover:
>keyword research
>on site optimisation
>off site optimisation

Questions Answered:
what is SEO
what are the benefits of SEO
what are my customers searching for
how to practice SEO

Speaker Bio: Your Online Stuff is a boutique online viral marketing agency based in London. Our philosophy is centered upon helping clients keep up to date with online technology and digital marketing in order to take full advantage of the possibilities they offer.
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