If the 00s was the era of industry exploiting Big Data, then the 10s is to be the decade in which we witness the greatest re-alignment of power between consumers and businesses in the realm of data exchange
A brand new trend from Future Foundation suggests we are fast approaching a future where consumer data no longer exists solely for the benefit of industry, but instead becomes a commodity which consumers can store, safeguard and exchange for their advantage.
Questions answered :
How can companies encourage consumers to share their data? How will consumers use this new empowerment? How will new regulation impact on the flow of Bog Data? And most importantly, how can companies capitalise on this new trend?