You know that having a mobile strategy is essential, but how do you find your way through the tag cloud of mobile statistics, mobile-first, responsive design, mobile apps, HTML5, 2nd-screen, cross-channel experiences and M2M? This session for digital marketers will offer a pragmatic approach to mobile, based on LBi’s experience working with clients like Virgin Atlantic, Lloyds TSB, Footlocker and E.ON.

Questions Answered:
• What stats matter in mobile?
• What platforms and technologies are most appropriate?
• How can an organisation adapt to delivering great mobile products and services?