Most businesses are collecting massive amounts of data about their visitors, customers, website, marketing, processes, supply chain – the list could go on for ages.

But, it’s imperative to understand what your data is telling you about what you’re doing right and not-so-right, and learn how to uncover it, to help drive better, more informed decisions about your business.

Questions answered :
What are some common data points you should monitor?
How to interpret data.

An overview of the main business and legal issues to be aware of when looking for and agreeing to angel investment.

Questions answered :
How do I find or attract a good angel investor?
What is the Seed Enterprise Investment Scheme?
Do I need angel investment?
Would crowdfunding or other forms of finance be better?
What are angel investors looking for?
How are angel investment deals put together and what does a lawyer do?
What should and shouldn’t I agree to?

A look at what motivates us and how we can use this information to design experiences that are more evocative, more human, and create more value as a result.

Questions Answered:
What are our psychological motivators?
How can we apply this knowledge to what we design?
How might we develop this knowledge in the future?

A look at what psychological drivers consumers have, and how we can use this to design more engaging, evocative experiences.

Questions Answered:
What do we know about what psychological motivators people have?
How can we apply this knowledge to what we design to make people connect and click more?
How might we develop this knowledge in the future?

In January 2012 the Borough of Hackney and the City of Austin, Texas signed a Friendship Agreement to advance cultural and economic development opportunities between our vibrant communities in tech, creative, entrepreneurship, music, the arts and more. Over the past year, a number of initial exchanges have taken place. Among them, Tech City continues to increase its presence in the South-By-Southwest Conference every March. Austin will be doing the same with participation in Digital Shoreditch. What further opportunities exist year-round for collaboration between our cities? From joint technical ventures…to musical/theatrical showcases…to art installations…to formal internships…we’ll cover as much as 25 minutes will permit! This talk will explore the possibilities by a veteran of the tech and creative industries on both sides of the pond and who has an immense passion for the creative energies and fertile soil of innovation in both places.

Questions Answered:
Does Texas love Britain and vice versa?
What are the similarities and differences between Austin and East London?
What are specific opportunities for technical, cultural and creative collaboration between our two Friendship Cities?
Is it really possible for me (meaning: YOU!) to dip my entrepreneurial toe into the wilds of Texas and maybe find a welcome audience?

Hyper Island alumni and students will present a insight into their creative process, share ideation techniques and engage you in creating a mash up during over the course of the workshop.

Questions Answered:
is this the future of education?