Sustainability. It’s one of the biggest debates today about how the business world is changing. In part, thanks to the creative disruption of digital innovation, today’s business leaders are beginning to make sustainability a true driver of who they are and what they do. From Nike’s amazing zero waste designs to IBM’s ‘Smarter Planet’, some of the world’s most valuable and respected brands are using sustainability to transform their role in the world. The ones that have got this right have got a lot out of it – reputation, trust, employee pride, consumer interest and a path to long term business value.
Questions answered :
Will tech companies be the next to rise to the challenge?
What are the risks?
What are the opportunities?
What role are digital creatives and innovators best positioned to play to make a big sustainability impact?