The velocity of technology change is increasing, making it harder than ever to both stay informed and see what trends will impact your business (or future business). In the presentation we review both some of the current trends that are going to shape the world over the next decade, and more importantly, an array of tools and techniques to better track the future yourself.

Questions Answered:
Why do you need to track the future in the first place?
How can you better track the future to spot emerging opportunities and threats?

How does content spread online? Is it possible to identify patterns and correlations between the type of content and the way it travels the web?

We looked at how 10 viral videos spread on social media, how did they get from 0 to millions of views and what do they have in common.

Questions Answered:
How does content spread online?

What can we learn from this about social media and human behaviour?

What can we learn from this about social media marketing? Is influencer theory really useful?