The Active Story System is a creative design process for creating participatory multi-platform story-experiences. It’s been developed to service the needs of the creative & advertising industries in an era of attention scarcity, content abundance and multi-platform consumption. A full outline can be found at http://activestorysystem.com
Questions answered will be:
* how do I create “remarkable experiences” – that is, experiences that people want to talk about and share on social media
* how do I engage audiences (consumers) across multiple platforms?
* how do I work from a creative brief and design an interactive experience that meets client’s goals and consumer’s intrinsic motivations?