There is wide agreement that data can provide insight and in somecase intent, but can data also understand you as a human, what you do to add signals to data and how new UI/ UX will pick up even more of your human actions and reactions.
Questions answered : where UI/UX goes next
Where data goes next
How we get more value from digital interactions
Come and find out about the varied business support services we offer at UCL DECIDE. DECIDE is a groundbreaking programme, enabling SMEs to trial their products and services within the UCL community and campus. We believe that solving problems using the human centric design process leads to better products and services; find out how to undertake rapid field trials in a contained environment, and experience UX “in the wild”.
The DECIDE project is part financed by the European Regional Development Fund Programme 2007 to 2013.
Questions answered :
This session aims to answer:
- What does a start-up need to know in order to validate their ideas quickly and cheaply?
- How do you turn your product from good into great?
- How can you get into your user’s head?
- How can UCL help?
This talk is about how to use storytelling along the research and design process of digital experiences. The session will be focusing on the user experience across multiple devices. It will be structured into three parts:
1. Storytelling as a research methodology
· Storytelling as a tool to predict the future.
· How storytelling helps you and your team to embody your audience.
· Exploring multi device ideas thought improvisation and role play.
2. Storytelling in design
· The social role of story telling and how it applies to digital products.
· Designing scenarios that encourage users tell their own stories.
· Elements to use to create stories.
3. Making your ideas last.
· How to use storytelling throughout the development process.
· The story that goes beyond the digital experience.
- Differentiate between open and closed stories in digital experiences.
- What elements can be used to create stories.
- Storytelling techniques to use to explore concepts throughout the user centered design process.
- How to encourage users to create their own stories.
Generation Z. Learnings for tomorrow from the children of today
With kids now consuming interactive experiences from ages as early as pre-school, this session explores how user experience, design and technology has shaped the learning process.
It looks at how we, as digital content creators, are now be expected to build new and more innovative ways to capture the hearts of minds of kids and a look at what kind of experiences they’ll expect in the future.
Rapid Prototyping – How to build what users’ really really want, not what they told us they want.
Design is about problem solving and our traditional approach of conducting research and implementing surveys may contain common pitfalls. Often, users are unable to describe accurately what they actually need, instead we are limited to what they have previously told us they want.
Our client is having a hard-time expressing their requirements during the design process because until they see and experience the final solution, they don’t know if it is in fact the right one. At this point, a lot of time and resources have been been dedicated to the development project and the customer ultimately ends up unhappy with the solution proposed.
This talk is aimed at exploring the issues around this particular topic and will describe how you can use a rapid prototyping technique to help improve the end-users ‘experience’. This rapid prototyping process has been implemented many times and has enabled us to gain a great deal of understanding. At the same time, we are gaining an insight into the clients’ particular problems and this ultimately acts as an indispensable guide.
Questions Answered: Problem with market research & surveys.
How to gain knowledge around the clients’’ requirements which won’t actually work
How to deal with human nature, whilst dealing with the fact that requirements, ideas, needs aren’t static.
How can we adapt and deliver the right solution through a deep understanding of their needs and successfully express it through a rapid prototyping process
An explanation of the rapid prototyping tools
Example case studies
The sheer effort (and cost) of manually creating content across multiple digital devices is diluting the integrity and quality of the creative idea. It’s no longer enough to simply repurpose content for each device and use responsive design principles to make it look good. So can metadata free creatives from spending time repurposing assets and allow us to develop better multi-device ideas?
Questions Answered: How can creatives use metadata to develop better digital ideas across multiple devices?
Thank You For Voting
Are you looking to attend this session?
Enter your email below
Enter your name below
We will let you know when your choosen session is on.