#KittenCamp is a meme-meet-up for web-loving, ad industry folk and publishers to chat memes, drink (FREE) beer and share some kitten love.

The format of the evening has three parts…

1 – The Meme Battle: our very own ‘Meme Master Meow’ takes on a guest ‘LOL-puppy’ in a round-by-round video meme off to see who can get the most audience lolz. (Tweet suggestions to #KittenCamp)

2 – Super awesome guest speakers: listen to industry folk chatting about recent fab digital campaigns, internet culture and other fun web stuff

3- Drinks and monster-musical-memes-mixer – with FREE beers!

Check out the blog to see what we got up to at the last event; http://www.viraladnetwork.net/blog/2012/london-kittencamp-xmas-party/

Questions answered:

The session looks at the nature of viral content, tracking some of the most popular YouTube trends of 2013 so far. There will also be a host of awesome guest speakers from top London agencies talking about some of their recent viral campaigns

This session will explore how more and more young people are making professional media in the UK. From SBTV to Fife Youth Radio the phenomena is one that is raising aspirations of millions of young people and telling a story of positive social change.

Questions Answered:
What is the youth media landscape in the UK?
Use of digital technology in the advancement of youth media.

We will look at the science behind creating a great marketing campaign and how the best campaigns go viral.

We will look at a variety of campaigns that will be sorted by platform and showcase a range of campaigns across multiple budgets.

The platforms that we will typically focus on are Twitter, Facebook and YouTube but obviously the campaigns won’t be exclusive to these platforms.

Questions Answered:
What is the music industry doing to promote their music?

Is Facebook still relevant?

Is there a secret source for making content go viral?

An overview of the techniques and tricks that allow to reach a bigger organic audience organically on YouTube

Questions Answered:
How to get more YouTube views?
What are the basic rules for efficient video marketing?
How to make promo videos on a start-up budget?

How less becomes more – from blogs to twitter and from youtube to vine.

Questions Answered:
Miniblogs, minivlogs, what’s next?

How we created a huge social movement to promote the Radio 1 Breakfast Show with Nick Grimshaw.

It was a marketing first, using creative content to support a week of programming that culminated in a video series with over a million views. The campaign worked on air, on TV and on social media, using the audience to spread the word and delivering incredible results for the station.

This session will explain how and why it worked.

Questions Answered:
How does a cross-platform campaign work?
How can social marketing deliver better results than a traditional campaign?
How can a marketing campaign fund content instead of just ads?
How do you create a social movement?
How do you trend?
How do you get a million YouTube views?
How do you supplement social content with ad spend for best results?
How do you get talent to buy into a marketing campaign?